Little Sushi Japanese Restaurant Menu Design 2.0
23 June 2023
Little Sushi Japanese Restaurant Menu Design
1 February 2023OTX Logo and Packaging Design
Antaras Pharma Sdn Bhd
Packaging Design
OTX Packaging Design – Front and Side
Motion. Relief. Recovery
The OTX packaging design is rooted in a core concept of dynamic healing — visualizing the journey from pain to relief. In a saturated pharmacy shelf space, we aimed to create a striking yet trustworthy visual presence that evokes confidence, efficacy, and vitality.
The core visual — a glowing human silhouette in motion — symbolizes restored mobility and active recovery. Set against a vibrant red backdrop, it conveys urgency, energy, and health-conscious action. This is intentionally chosen to communicate immediate relief and to draw attention, while still staying within a professional pharmaceutical tone.
Art Direction
Color Palette:
Primary: Bold red – to signal energy, alertness, and visibility in a clinical environment.
Accents: Gold gradient icons and white elements – suggesting premium quality and clinical precision.
Typography:
Modern sans-serif fonts were used to reflect clarity, approachability, and trust. Key terms like “RELIEVE PAIN” are placed prominently to address user needs directly and clearly.
Imagery & Iconography:
The glowing motion figure illustrates targeted relief across joints and muscles.
Circular gold icons beneath the figure showcase key benefits, offering at-a-glance product advantages.
Structure & Layout:
The design balances visual impact with clear information hierarchy, making it suitable for over-the-counter display in pharmacies and wellness clinics.
Side and back panels provide dosage, instructions, and regulatory information in a clean, accessible layout.
Brand Positioning through Design
The packaging reinforces OTX as a functional yet modern healthcare product, catering to active individuals seeking fast, dependable relief. Designed by Oceanic Interactive, every angle—from material mockup to visual flow—was carefully crafted to inspire both consumer confidence and professional endorsement.
